EAN: 9783032048509

APPLICATIONS OF OPEN-ENDED QUESTIONS AND TEXT D...

Collection and analysis of text data in sensory and consumer science”. Could you please replace
it?   At the same time for the marketing text the following would be most suitable:   
“Understanding how consumers truly perceive products is at the heart of sensory and consumer
science. While traditional surveys rely on limited  predefined response options  open-ended
questions invite participants to describe their sensory experiences in their own words 
offering richer and more nuanced insights into individual perceptions and preferences. Building
on this shift toward more expressive forms of data researchers now have access to vast 
unstructured text data—from online reviews to social media posts—offering unprecedented
opportunities to explore consumer opinions and sentiments. Thanks to advancements in natural
language processing  the use of text data is also rapidly gaining traction.   Collection and
analysis of text data in sensory and consumer science  provides a comprehensive overview of
modern text-based research methods. From experimental approaches to data collection  to the
reuse of large-scale online corpora  and their analysis through methods such as
multiple-response correspondence analysis  sentiment analysis  co-occurrence networks  and
netnography  this volume explores a broad array of tools and methodologies. It also adopts the
multidisciplinary perspective the subject requires  drawing from neuroscience  psychology  and
knowledge engineering to deepen our understanding of language  perception  and text data
structuring. For researchers aiming to enrich their understanding of consumer perception  
Collection and analysis of text data in sensory and consumer science  will prove a novel and
invaluable guide.

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