EAN: 9783034306201

DISCOURSE COMMUNICATION AND THE ENTERPRISE- GEN...

This book brings together a selection of papers originally presented at the fifth conference on
Discourse  Communication and the Enterprise (DICOEN V) held in Milan in September 2009  and
mainly focuses on the relevance of discourse and communication to the world of business and
organizations as seen from a variety of disciplines (linguistics  communication studies 
management studies  sociology  marketing). What unites the contributions is the discursive
framework they adopt for the analysis of corporate communication  looking at it as a situated
activity in a broadly constructionist paradigm. The various sections are organized along an
internal-to-external-communication gradient  starting from the analysis of communication within
a company's ordinary operational activities and moving gradually towards types of discourse
that are specifically aimed at communication to the public at large  including their
representation in the media. The picture that emerges is a good approximation to an accurate
and updated snapshot of the state of the art in research and expertise in the area of corporate
and institutional communication.

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