EAN: 9783039116805

INTERCULTURAL AND INTERNATIONAL BUSINESS COMMUN...

This volume originates from the editors' interest in one of the most relevant fields of
research these days: Intercultural and International Business Communication. The needs of the
business world to communicate effectively at an international level in order to overcome
language differences have proved to be a fascinating topic for many scholars. International
business discourse is culturally-situated and therefore context-dependent  and all three -
discourse  culture and context - play a key role in the communication process. The present
contributions analyse this topic under the perspective of theory  research and teaching.
Different scholars have offered their views on the subject  presenting contributions on
different areas related to business communication all over the world.

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