EAN: 9783034310901

THE LANGUAGE FACTOR IN INTERNATIONAL BUSINESS K...

This volume aims to explore what the field of business communication has accomplished so far
and where it is heading. In addition to presenting new research  a number of the contributions
included address the question of how business communication scholarship may be relevant to
education and practice. While the multidimensional nature of the field does not allow a single
answer to that question  the contributors generally agree that the 'language factor' in
international business is an intriguing mix of communicative skills that are receiving
increased attention across disciplines. The contributions deal with a wide spectrum of business
settings  including leadership and management situations  gatekeeping encounters in a variety
of organizations and through a range of media and cultures  oral interaction in the workplace 
marketing and PR discourse  on-line communication  management  organizational and corporate
communication  and  finally  global aspects of integrated marketing communications.
Methodologically  it includes a broad range of approaches  including work in discourse analysis
and ethno-methodology  rhetoric and document design  intercultural pragmatics and writing
studies  genre analysis  e-semantics and sociolinguistics.

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