EAN: 9783039114429

FROM ATTENTION TO MEANING - TODD OAKLEY KARTONI...

Of all the tasks you perform  perhaps none is more consequential for the performance of other
tasks than paying attention. When you attend  you perceive. When you attend and perceive  you
remember. When you attend  perceive  and remember  you learn. When you learn  you have the
option of acting deliberately. Perceiving  thinking  learning  deciding  and acting require the
constant adjustment of the attention system. The author proposes a model of the greater
attention system as comprising three distinct but interdependent sub-systems: the signal system
the selection system  and the interpersonal system  with eight elements distributed among them:
altering  orienting  detecting  sustaining  controlling  sharing  harmonizing  and directing.
The chapters in this book develop an «attentional» analysis of meaning under the unifying
framework of mental spaces theory. In addition  each chapter explores the implications of an
attention based approach to meaning for research in semiotics  linguistics  and rhetoric. Data
for the investigation originate from the author's own field work carried out in cultural
institutions.

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