EAN: 9783110414684

Produktdaten aktualisiert am: 19.02.2025
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This textbook discusses the most important theories of internationalization  including Product
Life-Cycle  Internalization  Location  International New Venture concepts  and others. These
models are grounded to a considerable extent in the Transaction Cost Theory and the
Resource-Based View as explained in the book. Relevant market entry strategies are explained in
light of crucial determinants of international business decision making.

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9783110414684
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