EAN: 9783110484564

JOURNALISM AND MEDIA CONVERGENCE KARTONIERT (TB)

Journalism is under ever-increasing pressure  due in large part to the phenomenon of media
convergence. Not only does media convergence redefine the tasks of journalists and newsrooms 
it also re-shapes the business environments of media companies. In this book  international
media practitioners and researchers describe and analyze the relationships between media
convergence and advertising  public relations  social media and other areas of communication
posing a challenge to journalism.

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