EAN: 9783110552294

PUBLIC RELATIONS GEBUNDEN

What is public relations? What do public relations professionals do? And what are the
theoretical underpinnings that drive the discipline? This handbook provides an up-to-date
overview of one of the most contested communication professions. The volume is structured to
take readers on a journey to explore both the profession and the discipline of public
relations. It introduces key concepts  models  and theories  as well as new theorizing efforts
undertaken in recent years. Bringing together scholars from various parts of the world and from
very different theoretical and disciplinary traditions  this handbook presents readers with a
great diversity of perspectives in the field.

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