EAN: 9783110764321

CURRENT APPROACHES TO METAPHOR ANALYSIS IN DISC...

This volume takes up the challenge of surveying the present state of a variety of approaches to
the identification  analysis and interpretation of metaphor across communication channels 
situational contexts  genres and social spheres. It reflects three foremost trends of present
metaphor research  namely the communicative approach  the cognitive modelling approach and the
multimodality approach. These trends are considered as areas of research emerging on the ground
of the Conceptual Metaphor Theory  initiated by Lakoff. The book intends to show their
concomitances as well as mark their diversifying paths. The aim is to bring about and make
apparent the many connections among assumingly different trends stemming from CMT. Whereas
discrepancies between communicative and conceptual perspectives might seem irredeemable  the
book emphasizes and claims that the background framework of CMT provides a solid foundation for
collaboration and mutual influence. Consequently  the analysis of metaphor usage in context may
provide insights for cognitive modelling proposals. The analysis of cognitive configuration of
conceptual domains may  in turn  illuminate our understanding of communicative decisions in
discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse
modal manifestations of metaphor reveal the symbiosis between communicative and cognitive
stances. The various subject areas and methodologies illuminate the scene of current research
in the field. The poignant contributions open far reaching avenues into the realm of human
thought and discourse.

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