This research monograph answers the question how sustainability driven entrepreneurs
(ecopreneurs) deliver their sustainability goals through their business practices. The research
draws on data from 12 case studies set within the food industry. The analysis takes a firm
level and a supply chain level perspective and provides insights to the interconnected nature
of sustainability goals within and across firms. It provides theoretical propositions that show
one approach of how to conduct business in a way that works for the planet and people in
addition to shareholders. This presents an alternative understanding of organisational
performance that builds the foundation for many avenues of future research into sustainable
management. The research combines the remote areas of supply chain management and
entrepreneurship at the intersection of sustainability. This novel approach and the insights
from the business practice exploration offer many avenues for further research beyond
entrepreneurship and supply chain management. This book will be of interest to academics in
management research and also to people with an academic background that work together with
sustainability driven and or social entrepreneurs who could benefit from the insights into
how sustainability goals are delivered through business practices and the relevant trade-offs
faced by ecopreneurs.
