EAN: 9783319100579

NATIONAL BASKETBALL ASSOCIATION STRATEGIES - FR...

This Brief identifies and contrasts the groups of National Basketball Association (NBA)
expansion franchises and of any teams that relocated from one metropolitan area or city to
another from 1950 to 2013. It discusses historical differences and similarities in the teams'
markets and performances and then as members of divisions and conferences. It measures and
compares the emergence  development  and success of the teams by analyzing demographic 
economic and sport-specific data. It also discusses the respective mergers of the Basketball
Association of America and National Basketball League in 1949  and the American Basketball
Association and National Basketball Association in 1976. National Basketball Association
Strategies makes an important  relevant  and useful contribution to the literature regarding
professional sports operations and to the NBA's short and long run business strategies in
American culture. Besides numerous sports fans within metropolitan areas and extended markets
of these NBA teams  the book's audiences are sports historians and researchers  college and
public libraries  and current and potential NBA franchise owners and team executives. This
Brief may also be used as a reference or supplemental text for college and university students
enrolled in such applied undergraduate and graduate courses and seminars as sports
administration  sports business  and sports management.

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