Founded in 1971 the Academy of Marketing Science is an international organization dedicated to
promoting timely explorations of phenomena related to the science of marketing in theory
research and practice. Among its services to members and the community at large the Academy
offers conferences congresses and symposia that attract delegates from around the world.
Presentations from these events are published in this Proceedings series which offers a
comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver
cutting-edge research and insights complimenting the Academy's flagship journals the Journal
of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading
scholars and practitioners across a wide range of subject areas in marketing science.This
volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual
Conference held in New Orleans Louisiana entitled Marketing Dynamism & Sustainability: Things
Change Things Stay the Same.
