EAN: 9783319320274

US FIRMS BUSINESS COMPETENCE IN THE TAIWANESE I...

This book offers an in-depth analysis of the roles and strategies of subsidiaries of American
multinational companies (MNCs) in Taiwan's IT industry. Based on semi-structured interviews
with 16 managing directors of the different foreign-owned subsidiaries and 100 functional unit
managers  the authors investigate (1) the roles of functional units in evaluating strategy
formulation and change in foreign subsidiaries  (2) the factors that determine strategy
formulation and change in foreign subsidiaries and their functional units  and (3) the linkages
between cross-functional units. The research underscores the view that MNCs' strategies are
composed of assorted heterogeneous elements.

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