EAN: 9783319362830

THE HIDDEN POWER OF SMELL - PAUL A MOORE KARTON...

The main purpose of the book is to provide insight into an area that humans often take for
granted. There are wonderful and exciting stories of organisms using chemical signals as a
basis of a sophisticated communication system. In many instances  chemical signals can provide
more detailed and accurate information than any other mode of communication  yet this world is
hidden from us because of our focus on visual and auditory signals. Although we have a
diversity of senses available to us  humans are primarily auditory and visual animals. These
stimuli are sent to the more cognitive areas of our brain where they are immediately processed
for information. We use sounds to communicate and music to excite or soothe us. Our vision
provides us with communication  entertainment  and information about our world. Even though our
world is dominated by other stimulus energies  we have chosen  in an evolutionary sense  either
auditory or visual signals to carry our most important information. This is not the case for
most other organisms. Chemical signals  mediated through the sense of smell and taste  are
typically more important and are used more often than other sensory signals. The world of
communication using chemicals is an alien world for us. We are unaware of how important
chemical signals are to other organisms and we often overlook the influence of chemical signals
in our own life. Part of this naïveté about chemical signals is due to our cultural focus on
visual and auditory signals  but a larger part of our collective ignorance is the lack of
information about chemical communication in both popular and scientific writings. The popular
press and popular writings virtually ignore the chemical senses  especially in regard to their
role or influence for humans and our human culture. Academic books and textbooks are no better.

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