EAN: 9783319607580

MEDIA AND AFFECTIVE MYTHOLOGIES - DARREN KELSEY...

This book provides a timely political insight to show how mythology plays an affective role in
our lives. Brexit  bankers  institutional scandals  the far right  and Russell Brand's
revolution are just some of the issues tackled through this innovative and interdisciplinary
discourse analysis. Through multimedia case studies  Kelsey explores the psychological
dimensions of archetypes and mythologies and how they function ideologically in contemporary
politics. By synergising approaches to critical discourse studies with the work of Carl Jung 
Joseph Campbell and other mythologists  Kelsey's psychodiscursive approach explores the depths
of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a
compelling case for our need to understand more about the power of mythology in modern society.
Whilst mythology might be part of who we are  societies are responsible for its ideological
substance and implications. Media and Affective Mythologies shows how we can begin to engage
with this principle.

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