EAN: 9783319615837

MADE FOR CHINA - CHRISTIAN NOTHHAFT KARTONIERT ...

This book shares unique perspectives on the successful global evolution and future ambitions of
Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews
with some of the most influential leaders in China  whose companies offer diverse products and
services. Further  the book offers future business leaders encouragement and guidance on how to
ride the consumer wave in China. It also investigates some of the foremost current trends 
revealing the best opportunities for companies to succeed on the Chinese market. Written by a
successful business leader  this book is a timely must-read for anyone seeking to understand
Chinese consumers  the Chinese market and what makes Chinese entrepreneurs tick - helping them
learn how to do business Made for China.

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