EAN: 9783319644240

STRUCTURAL DIFFERENTIATION IN SOCIAL MEDIA - SO...

This book explores community dynamics within social media. Using Wikipedia as an example  the
volume explores communities that rely upon commons-based peer production. Fundamental
theoretical principles spanning such domains as organizational configurations  leadership roles
and social evolutionary theory are developed. In the context of Wikipedia  these theories
explain how a functional elite of highly productive editors has emerged and why they are
responsible for a majority of the content. It explains how the elite shapes the project and how
this group tends to become stable and increasingly influential over time. Wikipedia has
developed a new and resilient social hierarchy  an adhocracy  which combines features of
traditional and new  online  social organizations. The book presents a set of practical
approaches for using these theories in real-world practice. This work fundamentally changes the
way we think about social media leadership and evolution  emphasizing the crucial contributions
of leadership  of elite social roles  and of group global structure to the overall success and
stability of large social media projects. Written in an accessible and direct style  the book
will be of interest to academics as well as professionals with an interest in social media and
commons-based peer production processes.

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