EAN: 9783319771571

PSYCHOLOGICAL OWNERSHIP AND CONSUMER BEHAVIOR G...

This pathbreaking volume expands on the construct of psychological ownership  placing it in the
contexts of both individual consumer behavior and the wider decision-making of consumer
populations. An individual's feeling of ownership toward a target represents the perception
that something is mine!  and is highly relevant to buying and relating to specific goods 
economic and health decision-making and  especially salient given today's privacy concerns 
psychological ownership of digital content and personal data. Experts analyze the social
conditions and cognitive processes concerning shared consumer experiences and psychological
ownership. Contributors also discuss possibilities for socially responsible forms of
psychological ownership using examples from environmental causes  and the behavioral mechanisms
involved when psychological ownership becomes problematic  as in cases of hoarding.Included
among the topics: Evidence from young children suggesting that even legal ownership is
fundamentally psychological. Ownership  the extended self  and the extended object.
Psychological ownership in financial decisions. The intersection of ownership and design. Can
consumers perceive collective psychological ownership of an organization? Whose experience is
it  anyway? Psychological ownership and enjoyment of shared experiences. Psychological
ownership as a facilitator of sustainable behaviors including stewardship. Future research
avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints
research topics and real-world issues that will define the field in the coming years. It will
be especially useful in graduate classes in marketing  consumer behavior  policy interventions
and business psychology.

Aktuelle Preise zur EAN 9783319771571

Produktinformationen zur 9783319771571