EAN: 9783319909622

POPULAR HIGH CULTURE IN ITALIAN MEDIA 1950-1970...

When Mona Lisa smiled enigmatically from the cover of the Italian magazine Epoca in 1957  she
gazed out at more than three million readers. As Emma Barron argues  her appearance on the
cover is emblematic of the distinctive ways that high culture was integrated into Italy's mass
culture boom in the 1950s and 1960s  a period when popular appropriations of literature  fine
art and music became a part of the rapidly changing modern Italian identity. Popular magazines
ran weekly illustrated adaptations of literary classics. Television brought opera from the
opera house into the homes of millions. Readers wrote to intellectuals and artists such as
Alberto Moravia  Thomas Mann and Salvatore Quasimodo by the thousands with questions about
literature and self-education. Drawing upon new archival material on the demographics of
television audiences and magazine readers  this book is an engaging account of how the Italian
people took possession of high culture and transformed the modern Italian identity.

Aktuelle Preise zur EAN 9783319909622

Produktinformationen zur 9783319909622