EAN: 9783319943152

NETFLIX AND THE RE-INVENTION OF TELEVISION - MA...

This book deals with the various ways Netflix reconceptualises television as part of the
process of TV IV. As television continues to undergo a myriad of significant changes  Netflix
has proven itself to be the dominant force in this development  simultaneously driving a number
of these changes and challenging television's existing institutional structures. This
comprehensive study explores the pre-history of Netflix  the role of binge-watching in its
organisation and marketing  and Netflix's position as a transnational broadcaster. It also
examines different concepts of control and the role these play in the history of ancillary
technologies  from the remote control to binge-watching as Netflix's iteration of giving
control to the viewers. By focusing on Netflix's relationship with the linear television
schedule  its negotiations of quality and marketing  as well as the way Netflix integrates into
national media systems  Netflix and the Re-invention of Television illuminates the importance
of Netflix's role within the processes of TV IV.

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