EAN: 9783540714033

CONJOINT MEASUREMENT GEBUNDEN

This fascinating book covers all the recent developments in conjoint analysis. Leading
scientists present different aspects of the theory and applications of this technique. A wide
variety of models  techniques  and applications are discussed  including normative models that
maximize return  extension of choice-based conjoint simulations  latent class  hierarchical
Bayes modeling  new choice simulators  and normative models for representing competitive
actions and reactions (based on game theory).

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