This book constitutes the refereed proceedings of the 15th International Conference on
Electronic Commerce ICEC 2013 held in Turku Finland in August 2013. The theme of ICEC 2013
was effective agile and trusted e-services co-creation and reflects the alignment between
computerized formalized business procedures with the need to flexibly adapt and innovate
businesses on the spot according to changing customer needs and requirements. The 13 papers
published in this book were carefully reviewed and selected from more than 50 submissions
resulting in an acceptance rate of less than 25%. They are organized in topical sections on
online advertisements and referential systems recommender systems and pricing social media
mobile services business models and societal implications.
