EAN: 9783642398070

CO-CREATED EFFECTIVE AGILE AND TRUSTED ESERVICE...

This book constitutes the refereed proceedings of the 15th International Conference on
Electronic Commerce  ICEC 2013  held in Turku  Finland  in August 2013. The theme of ICEC 2013
was effective  agile  and trusted e-services co-creation and reflects the alignment between
computerized  formalized business procedures with the need to flexibly adapt and innovate
businesses on the spot according to changing customer needs and requirements. The 13 papers
published in this book were carefully reviewed and selected from more than 50 submissions 
resulting in an acceptance rate of less than 25%. They are organized in topical sections on
online advertisements and referential systems  recommender systems and pricing  social media 
mobile services  business models  and societal implications.

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