EAN: 9783658015602

MANAGEMENT - CULTURE - INTERPRETATION BRANDED...

Sweeping transformation of brands has led to a warranted need to conquer space for brand
performances. Branded spaces emplace agents like consumers or other stakeholders to have an
experience that is in multisensual association with a brand. In a fast changing world  branded
spaces are becoming lighthouses for brands  for their image and for their relationship to
agents. Additionally  the editors and contributors often use a story-like framework to explore
how branded spaces are approached as well as to what degree they afford success. Rousing
reading about the complex theoretical and practical phenomenon of branded spaces is provided
through the diverse disciplinary backgrounds of all the contributors. Management  branding 
marketing  sociology  psychology  and philosophy are some of the disciplines that deal with
branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces
this topic is approached via different categories: places and possibilities  facts and figures
senses and sensualities  stories and situations as well as critiques and consequences. There is
even mention of a possible sequel with a transdisciplinary approach

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