The global economy is entering a new era. Triggered by the crash in EU countries in financial
banking and debt sectors Europe is turning into a driving force for re-orientation. At the
same time psychology is becoming an increasingly decisive factor in business. In his book
business psychologist and innovation consultant Winfried Neun gives an impressive description
of the background to the previous and current global crisis. Based on his experience in
consulting he lists clear examples of why business psychological factors are largely
responsible for the development of crises and of what we as entrepreneurs employers and
employees can learn from this. An encouraging and provoking book! ¿Winfried Neun has succeeded
in presenting a plausible and helpful description of how executives and companies can handle
economic crises.¿ Prof. Max Otte crisis economist best-selling author and independent fund
manager ¿A profound view of modern-day crises rather than a heavy-handed rant about the crash
Winfried Neun has managed yet again to create added value for managers.¿ Frank Meyer n-tv
presenter
