Florian Grote investigates how a local Berlin music scene integrates online media into its
cultural practice and why located interaction in clubs and at concert events remains one of the
most important forms of communication. Based on detailed empirical data and innovative
analytical methods social situations are described that can only happen as communication in
the field deals with the potentials and challenges of online media. The interwoven forms of
online and offline activity are presented in a coherent model of public communication within
contemporary cultural practice. With its current topic and an innovative set of methods this
study covers new ground for research in the cultural sciences of the digital age.
