EAN: 9783658067939

NEW PERSPECTIVES ON CORPORATE SOCIAL RESPONSIBI...

Providing a timely contribution to the ongoing questions surrounding topics which are by
definition subject to varying stakeholder interpretations  this book addresses the missing link
between theoretical CSR concepts and everyday management practice. It acts as a guide to awaken
managers to the advantages of adopting a CSR mindset when developing sustainable business
strategies. The book consists of three parts: 1) A theoretical realm which establishes the key
concepts and rationale for the adoption of a sustainable CSR approach  2) A practical realm
which addresses putting CSR and sustainability into business practice  3) An educational realm
which proposes how to incorporate the concepts into teaching and training.

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