EAN: 9783658095079

THE VALUE OF SOCIAL MEDIA FOR PREDICTING STOCK ...

Michael Nofer examines whether and to what extent Social Media can be used to predict stock
returns. Market-relevant information is available on various platforms on the Internet  which
largely consist of user generated content. For instance  emotions can be extracted in order to
identify the investors' risk appetite and in turn the willingness to invest in stocks.
Discussion forums also provide an opportunity to identify opinions on certain companies. Taking
Social Media platforms as examples  the author examines the forecasting quality of user
generated content on the Internet.

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