EAN: 9783658145552

MASTERING INNOVATION IN CHINA - JOACHIM JAN THR...

Joachim Jan Thraen uses insights from history to provide a fresh perspective on China's
potential transition towards a global innovation leader. He applies historical evidence from
countries like the United States  Germany  and Japan in the 19th and 20th century and builds on
results from four case studies to reveal key strategies that firms can utilize to leverage
China as a global hub of innovation. China's large market  strong manufacturing networks 
increasing R&D capabilities  and a government strongly supporting innovation provide unique
opportunities for new forms of innovation driven by efficiency  rapid commercialization  and
large volumes. Managers that understand China's innovation trajectory and adjust innovation
strategies accordingly will achieve greater success in mastering innovation in China as a
foundation for global competitiveness.

Aktuelle Preise zur EAN 9783658145552

Produktinformationen zur 9783658145552