Matthias Schu examines three main topics in his research: The intention of store-based retail
and wholesale companies to open up an own online channel factors determining the foreign
market selection behavior of online retailers as well as factors affecting the speed in the
internationalization process of online retailers. New insights for retail research and
management are presented and contribute to existing knowledge the study is valuable for
academic researchers and for practitioners who are interested in a thorough analysis of online
retailing from a strategic and theoretical perspective.
