EAN: 9783662576458

PERSONAL DATA IN COMPETITION CONSUMER PROTECTIO...

This book analyses the legal approach to personal data taken by different fields of law. An
increasing number of business models in the digital economy rely on personal data as a key
input. In exchange for sharing their data  online users benefit from personalized and
innovative services. But companies' collection and use of personal data raise questions about
privacy and fundamental rights. Moreover  given the substantial commercial and strategic value
of personal data  their accumulation  control and use may raise competition concerns and
negatively affect consumers. To establish a legal framework that ensures an adequate level of
protection of personal data while at the same time providing an open and level playing field
for businesses to develop innovative data-based services is a challenging task.With this
objective in mind and against the background of the uniform rules set by the EU General Data
Protection Regulation  the contributions to this book examine the significance and legal
treatment of personal data in competition law  consumer protection law  general civil law and
intellectual property law. Instead of providing an isolated analysis of the different areas of
law  the book focuses on both synergies and tensions between the different legal fields 
exploring potential ways to develop an integrated legal approach to personal data.

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