EAN: 9783662607176

COOPERATIVE DECISION-MAKING IN MODULAR PRODUCT ...

The development of modular product families holds enormous economic potential for companies  as
there are always great opportunities but also risks associated with all life phases of a
product. However  these fundamental and far-reaching effects inevitably lead to conflicting
objectives when defining modular product structures  which makes decision-making in product
development particularly complex.Considering relevant theories from decision theory and product
family design  this book presents an innovative method to support decision makers in the
development of modular product families. The central element of the method is a novel
Modularity Decision Dashboard (MDD)  which interactively visualizes all decision-relevant data.
The findings presented here confirm that applying the method to real-world decision-making
problems leads to a more balanced ratio between internal and external variety  and thus
significantly contributes to the efficient economic benefit of modularization.

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