EAN: 9783662647028

TREND MANAGEMENT - JÖRG BLECHSCHMIDT GEBUNDEN

This book offers a compact introduction to the topic of trend management in companies.
Fundamental decisions in companies are based on assumptions about future developments in
markets and society and diverse technologies. Trend management is a useful tool to discover and
understand these developments and thus generates a solid basis for decision making. Although it
is mostly applied in strategy development  many more company tasks may profit from it. The
author explains the individual activities and results of trend management  and how a sound
process can be established in a company. Trend management is a powerful tool at the interface
of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights
can be transferred into the operational processes of a company. It will serve as a useful guide
for interested newcomers as well as for experienced trend managers to recognize opportunities
and risks at an early stage and to open up new scope for action for their company.

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