EAN: 9783662662793

MEDIA INNOVATIONS AR AND VR - ELLE LANGER KARTO...

Augmented and virtual reality are media innovations with specific characteristics. They create
immersion in the user  as the user is immersed in the medium and its 360° environment. To
successfully develop content and applications for AR and VR  psychological effects  the
specifics of the 360° environment  the story  and the way the media is used must be aligned
with the needs and experiences of the user. Content producers face novel challenges in content
development  method selection  teamwork  and the overall production process of AR and VR
experiences. The book introduces readers to the characteristics of immersive media and provides
scientific evidence and practical tips to help them produce high-quality  user-centric content
for immersive media. The scientifically derived success factors in the form of checklists are a
guide and an ideal basis for standardizing the production process and further developing one's
own projects. This book is a translation of the original German 1st edition Medieninnovationen
AR und VR by Elle Langer  published by Springer-Verlag GmbH Germany  part of Springer Nature in
2020. The translation was done with the help of artificial intelligence (machine translation by
the service DeepL.com). A subsequent human revision was done primarily in terms of content  so
that the book will read stylistically differently from a conventional translation. Springer
Nature works continuously to further the development of tools for the production of books and
on the related technologies to support the authors.

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