EAN: 9783732908066

ETHICS IN PROFESSIONAL AND CORPORATE DISCOURSE ...

Ethics. Whether explicit or implicit  it plays a key role in our lives  guiding our decisions
and shaping our view of what the world ¿ including the world of business ¿ is or ought to be
like. This volume provides a thorough description of the language that is used to encode ethics
to deal with ethical issues  and to express ethical values in business and professional
discourses. It explores the relationship between ethics and ethos in a variety of professional
and corporate texts and genres  and investigates the role and positioning of ethics in today¿s
cultural environment  shedding light on how it is negotiated vis-à-vis other values in the
pursuit of business and professional goals. Thanks to its rigorous linguistic approach  the
analysis fills a significant gap in the burgeoning scholarship on ethics in discourse  laying
the ground for a better understanding of what ethical pronouncements do  linguistically and
pragmatically.

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