EAN: 9783030036843

RHETORIC POLITICS AND SOCIETY SPEECHWRITING I...

This book provides students  researchers  and practitioners of speechwriting with a unique
insight in the theory  history  and practice of speechwriting. The combination of theory and
practice with case studies from the United States and Europe makes this volume the first of its
kind. The book offers an overview of the existing research and theory  analysing how speeches
are written in political and public life  and paying attention to three central subjects of
contemporary speechwriting: convincing characterization of the speaker  writing for the ear 
and appealing with words to the eye. Chapters address the ethics and the functions of
speechwriting in contemporary society and also deliver general instructions for the
speechwriting process. This book is recommended reading for professional speechwriters wishing
to expand their knowledge of the rhetorical and theoretical underpinnings of speechwriting  and
enables students and aspiring speechwriters to gain an understanding of speechwriting as a
profession.

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