The large-scale use of semantic transfer and inversion as rhetorical tactics is particularly
prevalent in right-wing discourses and populist »alternative knowledge« production. The
contributors to this volume analyze processes of re-semanticizing received meanings
effectually re-coding those meanings. They investigate to what extent rhetorical maneuvers
serve to establish new and powerful belief systems beyond rational and democratic control. In
addition to the contemporary rightwing and conspiracy narratives the contributions examine the
discursive fields around conceptions of human nature and the deep past population politics
gender conceptions use of land identity politics nationhood and cultural heritage.
