EAN: 9783837671919

THE PRIZE OF SUCCESS - JONAS BERTHOD KARTONIERT...

In the small world of Swiss graphic design  prizes such as the Swiss Design Awards (SDA) are
followed closely. The winners' works are admired  envied and emulated. The generous prize money
allows designers to launch their careers and focus on lesser paid but critically recognised
work. Awards thus play the role of bellwethers of the scene. However  criticisms inevitably
arise. Speaking in hushed tones  designers speculate as to why a colleague won over another.
Rumours have it that jury members favour their inner circles and exclude competitors. Analysing
this universe in detail  Jonas Berthod retraces the recent history of the SDA and the emergence
of a new design culture in Switzerland.

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