EAN: 9783838215945

LANGUAGE VARIATION AND MULTIMODALITY IN AUDIOVI...

Society is characterized by a constant flow of multimodal products  which increasingly blur the
lines between screen and reality  and audiovisual translation allows overcoming geographical
and linguistic frontiers between small realities across the planet. However  research has long
struggled to adapt its methodologies to effectively analyze such phenomena  and even more to
scale its results through larger corpus analyses. Dora Renna proposes a pioneering framework 
informed by the latest trends in audiovisual translation and multimodality and fit to achieve
the complex task of operatively including multimodality in a rigorous corpus analysis of source
and target versions of films characterized by language variation as a key element of character
design.While language is at the core of her analysis  its role in the broader audiovisual
context is explored thanks to a solid network of relations that shed light on linguistic and
translational choices as well as on their implications. Framework and methodology are explained
in detail and thoroughly applied to the case study to show how this perspective contributes to
move a step forward in corpus-based audiovisual translation studies. The results obtained are
unexpected and urge readers to overcome old attitudes towards audiovisual translation and
multimodal corpora.

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