EAN: 9783869807195

LIGHT YOUR FIRE! - TILO BONOW GEBUNDEN

LIGHT YOUR FIRE!  Regardless of whether you are the founder of a start-up  company successor 
freelancer or young professional: the image that we present in public is crucial for our
success. The reason is that our presence and actions have a direct impact on our own brand -
even if we do nothing at all. As a result  it is all the more important to actively shape your
image instead of leaving it to chance. That's how to build a sustainable brand with a high
recognition value.  How do you become a brand? What makes you unique and distinct?  In »Light
your Fire!«  Tilo Bonow vividly demonstrates how to successively build and cultivate your own
personal brand. If you've set your sights on success  a strategically well-structured 
positioned and managed personal brand is vital. Only uniqueness sets us apart  makes us
interesting - and guarantees more opportunities  recognition  contacts and  of course  more
revenue.  An enlightening and entertaining read that includes practical instructions and
examples. Tilo Bonow demonstrates how anyone can establish their personal brand step by step.
With the tried and tested 4C Concept - Clarity  Credibility  Consistency and Continuity -
future makers can learn how to light their own fire.

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