EAN: 9783898216937

AN ANALYSIS OF THE PHILIPPINE RETAIL STRUCTURE ...

With over 7 000 islands  the Philippines is the worlds largest group of islands. For hundreds
of years  the beautiful Southeast Asian archipelago was fairly isolated from its neighbouring
as well as western countries. Only since 2000  the Philippines began to open its business
markets to foreign investors. In his book  Timo Priester scrutinizes the Philippine retail
structure. He offers interesting insights about the organization of Manilas (the countrys
dominant capital) retail trade. The principal focus is on three different business markets: The
Mobile  the Home Appliances and the Audio Visual Market.

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