Los Logos 8 the classic compilation and thoughtfully curated showcase of current developments
in logo design delves into the realm of an ever-evolving and always present branding
component. Los Logos 8 is the authoritative reference on contemporary logo design. As with
previous editions of Gestalten's indispensable Los Logos series this expertly curated
collection is both a guide to the latest innovations and a prognostication of coming trends.
This edition looks further into the ever-changing world of this vital element of branding: the
logo. An inevitable task on a designer's artistic and professional timeline designing a logo
is a lively and explorative mission. The fully indexed compendium showcases an unparalleled
selection of cutting-edge examples from around the globe. Interviews offer an inside look at
the creative processes of leading studios and designers: take a look at the striking labels
that Hired Guns Creative imagines for their many clients with the alcohol industry delve into
the designs that BankerWessel concocts for fine art exhibitions and publications or study what
has made Wolff Olins an industry leader and visionary for over five decades. A practical and
insightful handbook of the current developments in logo design and a boundless source of
inspiration Los Logos 8 is a must-have for any designer brand manager trend scout or
marketing strategist.
