EAN: 9783954891085

TOWARDS A NEW ORDER IN THE GLOBAL AUTOMOTIVE IN...

The global automotive industry faces the most influential changes since the revolutionary
introduction of mass production a century ago. Latecomer firms from Asia are challenging the
western incumbents. They can change the rules of the game in the industry by leapfrogging
several steps in their development process. This study seeks to contribute to the discussion of
latecomer firms by gaining insights into the catch up processes of five automotive companies in
the passenger car segment  namely BYD (PRC)  Chery (PRC)  Geely (PRC)  Tata Motors (India) and
Mahindra & Mahindra (India). Based on learning theories and the core processes of car
manufacturers  the author develops a catch up framework in order to compare automotive
latecomers. The Korean manufacturer Hyundai serves as an example for a successful catch up  and
provides a contextual framing for catch up processes in the automotive sector. An analysis of
empirical data provides evidence for the evaluation of the catch up status of the five
challenger firms. The author emphasizes the influence of institutional settings in China and
India and the role of business groups that can act as facilitators for the catch up process.
Finally  the study clusters the catch up strategies of the five observed companies in order to
compare their approach.

Aktuelle Preise zur EAN 9783954891085

Produktinformationen zur 9783954891085