The objective of this study is to identify to analyse and to evaluate the market entry
barriers for German small and medium-sized companies in India. Existing studies are discussing
the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India but
issues of small and medium-sized companies are neglected. This academic void is closed by this
study with the help of the implementation of questionnaires and interviews. Based on these
primary sources market entry barriers for German small and medium-sized companies in India are
identified as well as analysed and recommendations to reduce or even overcome them are
presented.Moreover this study provides recommendations in order to minimize or overcome those
barriers.
