EAN: 9783954893263

THE SUITABILITY OF SOCIAL MEDIA FOR HEADHUNTERS...

Headhunters take on an enormous responsibility with the acceptance of a mandate to search for
competent  qualified top executives. In living up to expectations and identifying eligible 
appropriate  high-performing candidates of great personal integrity  numerous new and partly
unknown tools are available to them thanks to the rapid expansion of social media platforms. In
times when recruitment tasks are increasingly performed internally by personnel managers  it is
particularly crucial for headhunters to adapt to such new trends. The present study examines
whether social media are a suitable medium for the recruitment of executives by headhunters and
identifies the new opportunities and challenges they present to recruitment experts. By means
of a survey  the extent to which social media platforms are already being used by headhunters 
in particular in their search for executives for the German fashion business  is investigated.
Taking into account the results of this survey as well as the latest research concerning
headhunters  social media and the fashion business  the study concludes by putting forward
recommendations for the use of social media in headhunting executives.

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