EAN: 9783960950707

CAN AN APP CHANGE THE WORLD? PERSUASIVE AFFORDA...

Sustainable Development is in desperate need of understanding human behaviour. Most issues that
are considered vital require being tackled from the ground up. However  other fields have to be
pulled in to make sense of behavioural patterns. These are Persuasive Technology 
Human-Computer-Interaction  Design and Motivational Psychology. Grounding the argumentation on
these schools of thought  this book argues that a smartphone game provides a wide range of
capacities that can inspire individuals to make changes in their lives that multiply and become
behavioural patterns that in turn have considerable impacts with regards to many of Sustainable
Development's core issues such as Climate Change  economic  ecological and financial crises.
With an approach that focuses on personal wellbeing  playfulness and intrinsic motivation 
individuals shall be excited for an in-game narrative that incentivises them to fulfil
real-life challenges that will kick off positive  beneficial feedback. From the text: -
Persuasive Technology  - Motivational Psychology  - Creating Critical Mass  - Mindful Meerkats
- Virtual Agents

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