EAN: 9783960954330

TO TRUST OR NOT TO TRUST IS REPUTATION THE CURR...

In the past  trust was bound to personal relationships and trustworthy institutions. Nowadays
sharing economy companies rely on reputation systems for decentralized trust. Profiles and
ratings are replacing collaterals and institutional trust. Reputation platforms like Traity
aggregate data from different sources like social media and calculate a score that expresses
the trustworthiness of a person. In his publication  Markus Bergmann examines an important
question: Which influence do the information from social media and reputation platforms have on
the assessment of strangers in peer-to-peer transactions? Bergmann therefore simulated a survey
with about 100 participants in which the trustworthiness of potential tenants was rated. He
focusses on peer-to-peer room rental. But his results generally show to which extend companies
and individuals can influence their trustworthiness via Facebook and Traity profiles. In this
book: - Trust  - Reputation  - Scoring  - Deposit  - Trustworthiness  - Sharing Economy

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