On over 400 pages editor Michael Köckritz author Jürgen Lewandowski and photographer Michel
Zumbrunn get up close and personal with the Ferrari phenomenon: its beauty and sex appeal its
class and powerReaders will learn about not only the most popular models but also the most
important designers who have shaped FerrariIncludes many exciting stories and anecdotes
surrounding the legendary brand and its automotive iconsThe attractive design by Charles
Blunier & Co. and a clean uncluttered layout ensure the proper presentation worthy of the
vehicles from MaranelloSuccess is not founded on miracles but is almost always the product of
a clear conceptthe pinnacle of an ambitious even stridently innovative idea. However the
aura of Ferrari does indeed approach the miraculous. What lies behind this phenomenon? What is
the source of fascination for a brand whose creative designs are internationally recognized and
enthusiastically received? First even today70 years after the company was foundedthe miracle
of Ferrari is still due in large part to the personality of Il Commendatore Enzo Ferrari.
Patience passion and being hard on himself and those around him gave the brand under the
emblem of the Cavallino Rampante the power to become what it is today: sheer fascination on
four wheels. Second the long list of international racing victories is equally important.
There is no class no competition that Ferrari did not set its sights on and win more or less
immediately during the companys last 70 years. Finally Ferrari is synonymous with aesthetics
elegance and trend-setting design. The true value of a brand and its products is measured in
the currency of impassioned devotion. This is the third and perhaps most vital element
confirming the Ferrari miracle: The Ferrari Book - Passion for Design traces the evolution of
the miracle and lets us experience passion given automotive form in a large and engrossing
format.
