EAN: 9788419220219

PRINTING DESIGN FOR GRAPHIC DESIGNERS KARTONIER...

Graphic design software is constantly evolving  allowing designers to meet specific printing
specifications. Printing Design for Graphic Designers is a reference book that showcases design
projects from all over the world and focuses on the processes that were used to print them. The
book opens with a thorough introduction of printing history  from the primitive seal rolls used
in Mesopotamia more than 5 000 years ago to today's digital technology. The projects are
structured according to their printing specifications  which include cutting and folding 
printing and varnishing  UV ink  thermography printing  thermochromic ink  screen printing 
abrasive ink  solid colour-gold silver ink  embossing and debossing and foil stamping. In
recent years  with the help of new software tools  designers have incorporated printing
finishes into their work. The result is incredibly sophisticated and daring effects applied to
a wide variety of items  from business cards to record sleeves  books  posters and art.

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