Isidro Ferrer is a multi-award-winning graphic designer and illustrator whose work includes
illustration books theater posters large-scale murals animated shorts sculptures textiles
brand images and lamps. With a background in theater he uses a variety of media techniques
and communication channels to transform his clients' ideas into powerful yet subtle images. In
About Nothing readers will find examples of his extensive work both the most recognizable and
also the most unknown as the author explores the personality and creative processes of this
multifaceted artist sharing Ferrer's thinking ideas and understanding of why design matters
and what it means to be a designer and an illustrator. The book is structured around different
concepts such as farce disorder wandering and time to name a few that are pondered and
reflected upon in descriptive texts that portray the artist's vision of his work as a creator
including musical proposals visions of his studio excerpts from his notebooks
autobiographical texts and a whole treasure trove of illustrations and designs that are largely
unpublished or made especially for this book. Distilled into a series of brief vivid texts
these concepts serve as a common thread through which the reader learns about different
collaborations commissions and personal projects in which over the years the artist has put
his theories and beliefs about such notions as the nature of time memory language and
otherness? into practice. As a result of this wealth of text and images we are introduced to
the personal philosophy techniques experiences aesthetics poetics and influences that
inform the work of Isidro Ferrer with numerous examples of how the art of creative thinking is
developed cultivated honed and ultimately transformed into beautiful objects. Isidro Ferrer
began his career as a trained actor and set designer before devoting himself to graphic design
and illustration. As a result throughout his career theater posters have always played a
central role in his creative work in addition to puppets illustrations of everyday objects
and animated films. He has published dozens of picture books for children and adults and
produced hundreds of posters fragile objects large facades sculptures textiles brand
images and lamps during an illustrious career in which he has used a variety of mediums
techniques and communication channels to express in images his passion for the theatre of life.
He is regularly invited to teach design and illustration workshops all over the world. He is
the winner of the 2002 Spanish National Design Award and the 2006 Spanish National Illustration
Award and is an avid traveller.
