When a company is committed to growing through innovation - not just exploiting the existing
business models - standard accounting documents offer insufficient and oftentimes irrelevant
data. Innovation Accounting is a practical guide for these companies to help them measure and
track innovation. Most established organizations have understood the need to innovate and
become more digital however the management tools available to leaders seeking to understand
the investments in innovation are lacking. Financial accounting in particular is difficult to
use in the context of (digital) innovation. Therefore a new complementary system for measuring
and tracking innovation is needed. The book provides tools frameworks templates and
visualizations that can be easily understood and applied. These can all be used by executives
looking for a new way of measuring corporate performance in a world where accounting-recognized
assets are becoming commodities by investors seeking better ways of looking at a company's
growth potential and by managers who need to valuate innovation product teams using more than
just financial indicators. Innovation Accounting is an essential go-to book for anyone that
wants to measure their company's innovation ecosystem.
